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A decade leading complex, multi-stakeholder venue builds — Intuit Dome, The Forum, Legends, Rooftop Cinema Club.
Leveraging AI workflows that cut weeks off the work most senior PMs still do by hand.

For experiential, hospitality, and venue operators. Single site or multi-city.

WE RUN THE PROJECTS
YOU CAN'T AFFORD TO LOSE.

SENIOR project LEADERSHIP FOR VENUE BUILDS

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our services

Dashboards with info you actually care about, budget templates, schedule-of-values trackers, document architecture, and custom AI assistants — built once, run on for every site after. Early access available; full release later this year.

the site stack

We run the project on the owner's behalf: making the senior calls, holding cadence, and coordinating every team across design, GC, vendors, and ownership. Concept, permitting, construction, pre-opening — we come in where you need us and drive the work from there.

project director

Project scoping & execution roadmaps

Budget & schedule oversight

Ownership reporting and OAC chairing

Risk forecasting & proactive course correction

inquire now

Senior project leadership for experiential venue builds —
on the owner's side, at any stage.

(in development) The operator's setup kit —
for teams not yet ready for full PM coverage.

AI-accelerated budget and schedule analysis, scope review, & reporting 

Senior project leadership for experiential venue builds —
on the owner's side, at any stage.

(in development)
The operator's setup kit —
for teams not yet ready for full PM coverage.

Most PM firms are still treating AI like a chat toy.
We use it like a research analyst that doesn't sleep — & pass the leverage to our clients.

why The New North Co.

Senior project leadership,
made faster by AI.

A decade of complex venue builds.

On the owner's side, every decision.

Every venue build comes down to thousands of small decisions — and most of them get made in rooms the owner isn't in. We're the senior person in those rooms, representing the owner's interests across design, construction, vendors, and municipal stakeholders.

The owner's interest, defended in every room.



AI tools are everywhere; senior operators who know what's worth automating are not. We've used AI to research municipal code, draft narratives, craft single source of truth dashboards, and gut check schedules. We're not selling AI. We're using it to deliver.

This is how the work gets done now. 

A decade-running complex multi-stakeholder builds - the LA Clippers' Intuit Dome, The Forum, large mixed-use developments, Rooftop Cinema Club's multi-site rollout. The judgment we bring isn't borrowed from a deck; it's built from inside the work.

You're not the first venue we've opened.

ai fluency.
already in the work.

SELECTED PROJECTS

A decade of leading complex builds
from major league arenas to multi-site venue rollouts.

Inglewood, CA | Project & Operations Manager
Multi-year construction of the LA Clippers' new arena, coordinating across owner, design, construction, and operations teams.

intuit dome, la clippers

Inglewood, CA | Renovation Project Leadership
Renovation and reactivation of the historic Forum venue, coordinating owner-side leadership across design, construction, and reopening.

the forum 

Los Angeles, CA | Director, North America Operations
Supported planning operations for global event venues; launched U.S. operations for the London-based event SaaS company.

oneplan

Greeley, CO | Owner's Rep, Project Director 
Director-level leadership on a $2B mixed-use development including new arena, hotel, & waterpark - owning project strategy, stakeholder alignment, & execution 

legends project development

Multiple U.S. Cities | Project Management — Venue Buildouts & Portfolio Oversight
End-to-end project leadership for new venue launches — including lease, permitting, construction, and opening across multiple markets.

rooftop cinema club

Inglewood, CA | Project & Operations Manager
Multi-year construction of the LA Clippers' new arena, coordinating across owner, design, construction, and operations teams.

Inglewood, CA | Renovation Project Leadership
Renovation and reactivation of the historic Forum venue, coordinating owner-side leadership across design, construction, and reopening.

Los Angeles, CA | Director, N. America Ops
Supported planning operations for global event venues; launched U.S. operations for the London-based event SaaS company.

Greeley, CO | Owner's Rep, Project Director 
Director-level leadership on a $2B mixed-use development including new arena, hotel, & waterpark - owning project strategy, stakeholder alignment, & execution 

Multiple U.S. Cities | Project Director
End-to-end project leadership for new venue launches — including lease, permitting, construction, and opening across multiple markets.

The hardest part of a venue build isn't the building. It's the moment — and there's always a moment — when the GC, the design team, and ownership each believe something different is true, and the schedule doesn't care. Getting everyone aligned and moving again, fast, is the work I'm best at.

I've done it on the LA Clippers' $2B Intuit Dome, at The Forum, on mixed-use developments at Legends, and across Rooftop Cinema Club's multi-city venue rollout — a decade of builds with no margin for getting it wrong.

Then I spent a year teaching myself AI, because I could see what it was about to do to this work. Permit research that took weeks now takes hours. Contract scope reviews take thirty minutes. The senior judgment is still mine. The speed is new.

The New North Co. is both at once: a decade of judgment from the highest-stakes builds in the country, paired with AI that makes the work move faster than it ever has.

If you've got a venue to open — and you want someone who can hold both the strategy and the thousand steps it takes to land it — let's talk.

principal & founder of TNNC

Hi, I’m rachel klasey

how i actually use ai on projects

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how i actually use ai on projects

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step one

discover & align

We start by getting deep into the project — stakeholder interviews, current-state audits, working sessions with the team already running the work. The goal is shared understanding of where the build is, what it needs, and what good looks like before any decisions get made.


step two

plan & mobilize

We design the operating layer the project will run on — cadence, reporting structure, governance, risk framework, and the AI workflows that will move the work faster. You sign off on the plan before delivery begins.

lead & deliver 

We run the project. Cadence holds. Senior calls get made on time. Coordination happens across design, GC, vendors, and ownership. Risks surface before they become problems.

step three

At project close, we hand off cleanly — documentation, post-build review, training where needed, and a 30-day check-in to make sure operations have everything they need to run.

step four

handover& close 

how we work

A clear path forward

FAQs

WHO IS THE NEW NORTH CO. BUILT FOR?

For experiential, hospitality, and venue operators opening builds that need senior project leadership — single venue or multi-site. 

WHAT'S THE DIFFERENCE BETWEEN A PROJECT DIRECTOR AND A CONSTRUCTION PM?


A construction PM runs the daily build — drawings, RFIs, contractor management. A Project Director sits on the owner's side and runs the project at the strategic level. Most projects benefit from both. We don't replace your construction PM.

IS THE AI A REAL DELIVERABLE
OR A BUZZWORD?

Real. Permit narratives in hours, scope reviews in thirty minutes, leadership reporting from project data. Built into the work — not handed over as a deliverable.

AT WHAT STAGE OF A PROJECT CAN YOU COME IN?


Scoped to the project, not the hour. A few months to multi-year, depending on entry point. Scope and fee defined upfront.

OUR TEAM ALREADY HAS PROJECT PEOPLE. DO WE NEED A PROJECT DIRECTOR?

Maybe not. If your team already has senior owner-side judgment in the room, you don't need us. If they don't, that's the gap we fill.

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pm + business tools i use daily 

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A list of tools and how they fit together that I wish I'd had when I started my business and career. 

The next venue. The next opening. The next market. Led by someone who's been in every room before.
The New North Co. runs experiential venue builds with senior owner-side judgment and working AI fluency built into the work itself.

The senior layer your project actually needs.

Find your new north

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Tell us about the venue you're opening, the build you need run, or the phase you're trying to navigate. We'll get back to you within one business day.

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